The European e-commerce landscape, diverse across regions with varying internet penetration and online shopping rates, is analyzed in the 2024 report, highlighting innovation, sustainability, and growth potential, while 2025 trends like AI personalization, AR/VR, and sustainability.

Zalando gained 3 million new active customers in the latest quarter, driven by enhanced user experience, expanded product ranges, improved logistics, and strong growth across key European markets.

Forty percent of UK adults use parcel lockers for collecting, sending, or returning parcels, with significant usage across demographics, growing volumes, and increasing adoption, solidifying their role in e-commerce logistics.

Shopify saw a 42% growth in its European GMV in Q2 2025, with overall revenue up 31% year-over-year, driven by localized initiatives like multi-currency payout support and strong market share in regions such as Germany.

Faire is expanding its wholesale platform in Europe, connecting independent retailers and brands with digital tools, localized support, and plans to enter more markets while focusing on sustainability to address regional fragmentation.

BigCommerce has launched a new brand identity with refreshed visuals and messaging, reflecting the evolving e-commerce landscape, its global growth, and a focus on empowering merchants, along with teased upcoming platform enhancements.

German ecommerce giant Kaufland, part of the Schwarz Group, has launched its marketplace in France, allowing French customers access to over three million items from 2,800 local sellers and enabling cross-border sales to 81 million customers in five other European countries.

German e-commerce, with 60% penetration in 2023 (lower than UK/US), saw B2C revenue near €85B in 2023 (projected €88B in 2024), post-pandemic dips, Amazon as top but declining, electronics popular, and a rebound likely.

France, Europe's third-largest e-commerce market with over 30 million users in 2024, sees tripled sales in a decade, led by fashion (Vinted top), booming C2C (Leboncoin's 120M visitors), and rising social commerce.

MOL Group and KazMunayGas signed a 2025 oil trading agreement for 85,000 tons of CPC blend, forming a strategic partnership, while MOL also inked a deal with MVM Group for Azerbaijani crude, boosting regional energy security.