Adidas, a globally iconic sportswear brand founded in 1949 in Germany, operates through three core segments (Performance, Originals, Sportswear), has a presence in over 160 countries with 2024 revenue of €23.68 billion and 62,035 employees, sponsors major sports events and athletes.

1&1 is a leading German telecommunications and digital services provider offering a wide range of services including broadband internet (DSL and fiber-optic), telephony, mobile services with expanding 5G coverage, digital solutions for businesses.