The European e-commerce landscape, diverse across regions with varying internet penetration and online shopping rates, is analyzed in the 2024 report, highlighting innovation, sustainability, and growth potential, while 2025 trends like AI personalization, AR/VR, and sustainability.

Faire is expanding its wholesale platform in Europe, connecting independent retailers and brands with digital tools, localized support, and plans to enter more markets while focusing on sustainability to address regional fragmentation.

BigCommerce has launched a new brand identity with refreshed visuals and messaging, reflecting the evolving e-commerce landscape, its global growth, and a focus on empowering merchants, along with teased upcoming platform enhancements.

German e-commerce, with 60% penetration in 2023 (lower than UK/US), saw B2C revenue near €85B in 2023 (projected €88B in 2024), post-pandemic dips, Amazon as top but declining, electronics popular, and a rebound likely.