EU ice cream production hit 3.3 billion liters in 2024 (a 2% rise from 2023's), with Germany, France, Italy, Spain and Poland as top producers-Poland (up 29%) was the only top-five country with growth, while Belgium, Bulgaria and the Czech Republic also saw significant production increases.
The European e-commerce landscape, diverse across regions with varying internet penetration and online shopping rates, is analyzed in the 2024 report, highlighting innovation, sustainability, and growth potential, while 2025 trends like AI personalization, AR/VR, and sustainability.
Shopify saw a 42% growth in its European GMV in Q2 2025, with overall revenue up 31% year-over-year, driven by localized initiatives like multi-currency payout support and strong market share in regions such as Germany.
