EU ice cream production hit 3.3 billion liters in 2024 (a 2% rise from 2023's), with Germany, France, Italy, Spain and Poland as top producers-Poland (up 29%) was the only top-five country with growth, while Belgium, Bulgaria and the Czech Republic also saw significant production increases.

The European e-commerce landscape, diverse across regions with varying internet penetration and online shopping rates, is analyzed in the 2024 report, highlighting innovation, sustainability, and growth potential, while 2025 trends like AI personalization, AR/VR, and sustainability.

Zalando gained 3 million new active customers in the latest quarter, driven by enhanced user experience, expanded product ranges, improved logistics, and strong growth across key European markets.

Forty percent of UK adults use parcel lockers for collecting, sending, or returning parcels, with significant usage across demographics, growing volumes, and increasing adoption, solidifying their role in e-commerce logistics.

Shopify saw a 42% growth in its European GMV in Q2 2025, with overall revenue up 31% year-over-year, driven by localized initiatives like multi-currency payout support and strong market share in regions such as Germany.

German e-commerce, with 60% penetration in 2023 (lower than UK/US), saw B2C revenue near €85B in 2023 (projected €88B in 2024), post-pandemic dips, Amazon as top but declining, electronics popular, and a rebound likely.

France, Europe's third-largest e-commerce market with over 30 million users in 2024, sees tripled sales in a decade, led by fashion (Vinted top), booming C2C (Leboncoin's 120M visitors), and rising social commerce.